FIRST FUTURE OF SPORTS

IN KOREA

Nike Myeongdong represents the first Future of Sports in Korea, providing premium products, services and experiences to our consumer.

It is located in the #1 Key Trade zone “Myeongdong – Seoul” the most innovative and dynamic area with diverse consumers and communities.

Nike Myeongdong has been consolidated from two small stores to one big footprint, which will take our brand to the next level and be the most iconic & influential store within Seoul.

WOMEN’S

TO BE THE FIRST TO REACH 50:50

One whole side of the store is dedicated for Women, fully elevating the experience for our Women consumers. to be the first to reach 50:50 in RTL, half of Nike Myeongdong’s first line athletes are women experts.

The huge bras & tights zone and the premium fitting room really focus on delivering the best of Nike, in terms of both products and services.

MEN’S

CONSUMMER MINDSET BASED STYLING

It is the first pilot door to show consumer mind based styling and merchandising, mixing different categories to serve our style based consumers.

Nike Myeongdong targets young Ballers & Sneakers obsessed in the #1 Key Trade Zone, by providing Jordan & BB categories.

KIDS

THE LARGEST ZONE IN KOREA

With the largest Nike Kids zone in Korea, Nike Myeongdong will fully leverage great opportunities in the Kids offense.

It will be the leading door to drive NSP’s Kids business.

EXPERT SESIONS

For our style driven consumers, personal styling service will be available through EunGwang’s firs line experts with a dedicated zone inside the fitting room.

Store Info